The Two Directives . . .
1. Content is the Most Important Feature
The First Directive (we shall call this the Prime
Directive) is that the content of your presentation is more important than
any other element.
No matter how flashy your presentation looks or how
mind-bogglingly cool the graphics – all of that is useless if the
presentation does not have meaningful content.
Keep this Prime Directive in mind as you proceed through
the process of creating your presentation; you will learn more about this in Planning
2. The Speaker is More Important than Visuals
The Second Directive is that regardless of how meaningful
the content and how attractive the layout – the presentation is not a
substitute for YOU: the speaker.
Presentations do not “speak for themselves.” Although viewers of a presentation – such
as a poster board – should be able to grasp the general research question,
method, and conclusions, remember that the purpose of the visual
presentation is to guide viewers or listeners through your spoken
presentation and to maintain their interest as you speak. Keep the Second Directive in mind as you
read through Practicing
the Presentation and Presenting.
you ready, then, to proceed?
Good. Let’s go on, then, to Planning